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Longines Watches

There are very few luxury watch brands which would be more well known as Longines. The historical Swiss watch making company has been dealing with the creation of special watches for more than 150 years. Let us check out what makes Longines so outstanding by taking a brief look at its history, its main creations of course, to check out its availability in Switzerland.



Longines was founded in 1832 by Auguste Agassiz and first started to make watches, yet today, it also manufactures all of its watch components too. The watch company had a great role in the creation of the classic aviator watches and has had a key role in the timekeeping for the Modern Olympic Games and created such novelties in watch making such as the LCD display for a watch. The brand has set up a world record in 1979 when it created the world’s thinnest wristwatch. The brand today is part of the large Swatch Group and continues to surprise the world with further luxurious creations.

The flying hourglass logo of Longines is perhaps the most known logo of all luxury watch brands. The watch has specialised itself to create Aviator watches from an early time, thanks to a friendship with the famous aviator Charles Lindbergh. The specifications built in Longines’ aviator watches are all due to the ideas and suggestions of the great aviator. Longines was also the first brand that created women’s aviator watches.

Apart from aviation, Longines is one of the most dedicated sports watch brand, sponsoring and being the official timekeeper for a large amount of event all around the world, which include the Dubai Sheema Classic, the Dubai World Cup, the French Open, the Kremlin Cup, Tour de France and several Summer Olympic Games.

Longines has several outstanding watch creations such as the Conquest VHP that was presented in 1984, and this is a very high precision calibre watch, which also represents the very first thermo compensated quartz movement. This watch also was known as the most accurate watch in the world. Longines has the highest number of awards received for innovative ideas in watch making to this day. Its Complicated Watch and its Hour Angle Watch both represent the company’s dedication to create outstanding quality watches.

Today’s outstanding creations include the Hydroconquest Marine Watch for Men, the Dolce Vita Collection for women and its outstanding Heritage Collection featuring its heritage pieces. For its excellence in watchmaking Longines has set up its own Longines Museum where visitors can get to see the most outstanding creations of the brand.

Longines Group has its centre in Johannesburg, from where it manages its multiple stores in South Africa.
Let us check out some of the main names who offer Longines watches in South Africa:

Cape Town: Charles Greig V&A Waterfront, Forma Viva Canal Walk, Trigg, Van Deijl Jewellers

Johannesburg/Gauteng: Arthur Kaplan, Bellagio, Charles Greig, Forma Viva, Orient Jewellers

Durban: Arthur Kaplan and Cherry Design

It is important to add that Longines watches are heavily counterfeited for their importance as a status symbol, therefore, we highly advise everyone to purchase Longines watches only from their authorised South Africa retailers featured on the company’s website.
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